I think Ira Glass said it best on the back cover: "Like Malcolm Gladwell or Michael Lewis or Michael Pollan, Brooke somehow takes a subject most of us don’t give a damn about and makes it completely entertaining." (I adore both Michael Pollan and Ira Glass, so this endorsement might hold more weight for me than it does for you. It's true, though!) Here's an example:
I would check it out immediately if I were you. Library impulse-grabs for the win!