“Amid a barrage of criticism over the amount of cholesterol in their fries, McDonald’s made the switch to pure vegetable oil in 1990. The switch presented the company with an enormous challenge: how to make fries that subtly taste like beef without cooking them in tallow. A look at the ingredients now used in the preparation of McDonald’s French fries suggests how the problem was solved. Toward the end of the list is a seemingly innocuous, yet oddly mysterious phrase: “natural flavor.”
Open your refrigerator, your freezer, your kitchen cupboards, and look at the labels on your food. You’ll find “natural flavor” or “artificial flavor” in just about every list of ingredients. The similarities between these two broad categories of flavor are far more significant than their differences. Both are man-made additives that give most processed food most of its taste... About 90 percent of the money that Americans spend on food is used to buy processed food. But the canning, freezing, and dehydrating techniques used to process food destroy most of its flavor. Since the end of World War II, a vast industry has arisen in the United States to make processed food palatable. Without this flavor industry, today’s fast food industry could not exist. The names of the leading American fast food chains and their best-selling menu items have become famous worldwide... Few people, however, can name the companies that manufacture fast food’s taste.
The flavor industry is highly secretive. Its leading companies will not divulge the precise formulas of flavor compounds or the identities of clients. The secrecy is deemed essential for protecting the reputation of beloved brands. The fast food chains, understandably, would like the public to believe that the flavors of their food somehow originate in their restaurant kitchens, not in distant factories run by other firms.”
Fast Food Nation, p. 120
Flavor isn’t the only component of fast food that is manufactured at a factory. Many of the same companies that produce these flavor additives also produce aroma and color additives. Inside these factories, thousands and thousands of little glass bottles go around on conveyor belts, and end up sitting on laboratory tables and shelves. These little bottles contain all the things you think you’re eating—the smell, the taste, and the color—the stuff that comes from the actual restaurant is basically just the canvas.
Even something specifically labeled “all-natural” contains man-made additives. “The distinction between artificial and natural flavors can be somewhat arbitrary and absurd, based more on how the flavor has been made than on what it actually contains... Natural flavors and artificial flavors sometimes contain exactly the same chemicals, produced through different methods (126).”
“The Vegetarian Legal Action Network recently petitioned the FDA to issue new food labeling requirements for foods that contain natural flavors. The group wants food processors to list the basic origins of their flavors on their labels. At the moment, vegetarians often have no way of knowing whether a flavor additive contains beef, pork, poultry, or shellfish. One of the most widely used color additives—whose presence is often hidden by the phrase “color added”—violates a number of religious and dietary restrictions, may cause allergic reactions in susceptible people, and comes from an unusual source. Cochineal extract (also known as carmine or carminic acid) is made from the dessicated bodies of female Dactlyopius coccus Costa, a small insect harvested mainly in Peru and the Canary Islands. The bug feeds on red cactus berries and color from the berries accumulate[s] in the females and their unhatched larvae. The insects are collected, dried, and ground into pigment. It takes about 70,000 of them to produce one pound of carmine, which is used to make processed foods look pink, red, or purple. Dannon strawberry yogurt gets its color from carmine, as do many frozen fruit bars, candies, fruit fillings, and Ocean Spray pink-grapefruit orange juice drink (128-129).”
Regardless of the fact that I am now physically sickened by the idea of eating anything pink, red, or purple, I am in shock that these companies are not yet required to include such information on the packages of their products. There is something very wrong with a system that allows people to be eating ground up insects and larvae, and never know it.







